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Asian tourists are avoiding Japan. The reason might surprise you

Jessica Sier

Tokyo | Just 24 hours out from a date some travellers now fear as “earthquake day”, Japanese tourism officials are grappling with a sharp downturn in foreign visitors, spurred not by geopolitics or actual natural disasters, but by a quarter-century-old manga comic book.

Travel bookings to Japan from important regional markets such as China, Hong Kong, South Korea and Taiwan have slumped after renewed interest in a cult manga titled The Future I Saw predicted a catastrophic earthquake would strike the country on July 5, 2025.

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Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com

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    Original URL: https://www.afr.com/world/asia/asian-tourists-are-avoiding-japan-the-reason-might-surprise-you-20250702-p5mbxy