The revelation that Qantas allegedly sold 8000 tickets on flights that had already been cancelled, and property developer Tim Gurner’s callous remarks about workers, have led to renewed calls for business to focus on a wider array of stakeholders than just shareholders.

Of course, the movement towards “stakeholder capitalism” has been on the rise for some time. It is commonly traced to a 1984 book by the philosopher R. Edward Freeman, Strategic Management: A Stakeholder Approach.