Australian business schools have an opportunity to make inroads into the global student market but need to push back against the perception that international students come to Australia for adventure and lifestyle reasons, according to brand specialist Andrew Crisp.
Mr Crisp, from British consultancy CarringtonCrisp which specialises in advising business schools, said his firm's latest survey of international students found that they saw the quality of business schools in Australia as well behind the US and Britain.
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Tim Dodd writes on education specialising in business education, apps and opinion. Based in our Sydney newsroom, Tim covers higher education, schools, vocational education, online education and MOOCs. Connect with Tim on Twitter.
