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Can you run a company as a perfect free market? Inside Disco Corp

Can you run a company as a perfect free market? Inside Disco Corp

For more than a decade, a $32 billion manufacturer has been conducting a radical experiment. No one has a boss or takes orders. Their decisions are guided by one thing – an internal currency system called Will.

It’s the start of another day for an ordinary Tokyo salaryman. On a rain-drenched Monday morning, the engineer stows his plastic umbrella in the entryway of one of the many vast office buildings in the suburban metropolis that stretches between here and Yokohama. The umbrella locks into place and the engineer’s phone beeps.

He straps a mask over his face, as everyone who enters the building must, and heads straight to the smoking room on the third floor, thinking about how much his habit is costing him before heading into the fug. He opens his smartphone and scrolls through the company app to decide what he is going to do at work today. There are plenty of options on the menu:

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Original URL: https://www.afr.com/work-and-careers/careers/can-you-run-a-company-as-a-perfect-free-market-inside-disco-corp-20250506-p5lx2v