Opinion
How to use factor investing to chase best returns
Blending the styles is a way to help smooth out factor-driven cycles.
Elio D'AmatoContributorA key question for investors over time is what drives investment returns. A seminal work by Eugene Fama and Kenneth French in 1992 – The Cross-Section of Expected Stock Returns – offered a solution.
The net outcome of their findings was that stocks exhibiting particular traits could have different average returns, and thus different drivers and expectations of performance.
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