Social media's rock stars of wealth
Hannah TattersallContributor
Updated
One doesn’t need to explain the Kardashians’ influence to Australian entrepreneur Nick Molnar. The Afterpay founder contacted the famous family when he wanted to launch Afterpay in the US.
Kim Kardashian agreed to help, endorsing the company to her 144 million followers on Instagram – and the further 60 million on Twitter – putting Afterpay on the radar of its most valuable customer: America's Millennial.
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