WealthPeopleRich familiesPrint articleSocial media's rock stars of wealthHannah TattersallWork and careers reporterUpdated Jul 25, 2019 – 10.40am, first published at 12.00amSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginOne doesn’t need to explain the Kardashians’ influence to Australian entrepreneur Nick Molnar. The Afterpay founder contacted the famous family when he wanted to launch Afterpay in the US.Kim Kardashian agreed to help, endorsing the company to her 144 million followers on Instagram – and the further 60 million on Twitter – putting Afterpay on the radar of its most valuable customer: America's Millennial.Loading...Hannah Tattersall is a work and careers reporter for The Australian Financial Review and writes about executive education. Email Hannah at hannah.tattersall@afr.com.auSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleIntroducing your NewsfeedFollow the topics, people and companies that matter to you.Find out moreRead MoreRich familiesAFR FocusRich ListersNick MolnarKayla ItsinesJane LuSocial mediaLatest In PeopleFetching latest articlesMost Viewed In WealthThe Australian Financial Review MagazineThe 25 new watches you need to know nowLuke Benedictus and Bani McSpeddenWhat OpenAI’s Sam Altman suggests you do to keep your jobThis Australian watch reseller is making its move on London and NYCBOSS Financial ReviewHow a divorce at the age of 36 turbocharged this leader’s careerSally Patten and Mandy CoolenThe 3 traits that stand out among this year’s BOSS Young ExecutivesHow this elite child gymnast leapt to the top of SportsbetLife & LeisureNothing is as good as the controls on these high-end headphonesJohn DavidsonHow a US lawyer and a Disney dancer created one of NZ’s top fine dinersWhy music festivals are the key to happinessRich ListCrypto billionaire invests millions to build Australia’s ChatGPTPaul SmithRich Lister Walker family donate millions to Sydney cancer centreChina provides reality check for Forrest’s green iron dream
