The take-no-prisoners Amazon founder may have 'won capitalism' – but for one of the world's wealthiest men, space has always been the final frontier.
Jeff Bezos, founder of the all-conquering Amazon, expects all employees to share his world view: there are no limits to the company's potential for expansion and every sector of the economy is fair game. AP
Before Jeff Bezos settled on the name Amazon.com, he toyed with calling his unlaunched online store MakeItSo.com. He entertained using the phrase because he couldn’t contain a long-standing enthusiasm. The rejected moniker was a favoured utterance of a man Bezos idolises: the captain of the starship USS Enterprise-D, Jean-Luc Picard.
Bezos is unabashed in his fanaticism for Star Trek and its many spin-offs. He has a holding company called Zefram, which honours the character who invented warp drive. He persuaded the makers of the film Star Trek Beyond to give him a cameo as a Starfleet official. He named his dog Kamala, after a woman who appears in an episode as Picard’s “perfect” but unattainable mate.
