If any interview about John Singleton’s history with Hawaii didn’t start with a wild tale – propping up the bar with Frank Sinatra jnr, for example – it would be a missed opportunity. The ad man has a reputation to uphold, after all. Luckily, he has no desire to disappoint.

“I first visited Hawaii in the 1970s, and quickly found myself returning to the Kahala Hilton every six months for four or five nights at a time with a bunch of empty suits who didn’t care for a bit of fun after the day’s work was done,” scoffs Singleton.