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How Singo turned advertising into a blood sport

How Singo turned advertising into a blood sport

With his rags to riches story, AFR Rich Lister John Singleton could have been the original Don Draper – and it was ‘The Australian Financial Review’ that first discovered him.

Fiona CarruthersTravel editor
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John Singleton, Bob Hawke and Blanche D’Alpuget at the Rosehill Races in 2000 after their horse, Belle Du Jour, won the Golden Slipper.  Barry Chapman

When the rest of the world was happy to ignore him back in the 1960s, adman now Rich Lister, John Singleton says it was The Australian Financial Review that first gave him oxygen.

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Fiona Carruthers
Fiona CarruthersTravel editorFiona Carruthers has written and edited travel for the Financial Review for almost a decade. She has held senior roles with ABC Radio National, Deutsche Welle Radio, TIME and The Australian, and was deputy editor of Traveller. Email Fiona at fcarruthers@afr.com

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Original URL: https://www.afr.com/wealth/people/how-singo-turned-advertising-into-a-blood-sport-20210804-p58fta