Fitness star Steph Claire Smith, whose social media mastery helped land her on the Young Rich List, says chasing followers is fairly pointless if you have not engaged your audience.
To engage, she says, you need to know what social media platform is servicing which audience. And founders should be prepared to put themselves front and centre of their brand.
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Julie-anne Sprague co-edits our Rich Lists and covers entrepreneurs, wealth creation and investments. A senior journalist in our newsroom, Julie-anne has covered politics, property, agribusiness, retail and stockmarkets in both the UK and Australia. Connect with Julie-anne on Twitter. Email Julie-anne at jsprague@afr.com
