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What Google really earns from those annoying YouTube ads

Natasha Gillezeau
Natasha GillezeauReporter
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Google has revealed for the first time exactly how much those annoying YouTube ads are truly worth to the US tech giant.

As part of an earnings announcement on Monday, Google's parent company Alphabet revealed that YouTube's advertising revenue totalled $US15 billion ($22.4 billion) in 2019, ending a long time policy of keeping the video site's financials under wraps.

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Natasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au
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    Original URL: https://www.afr.com/technology/youtube-ads-are-annoying-but-hugely-profitable-20200204-p53xo1