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Who will win the buy now, pay later battle?

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When Lucille Ruehland saw that PayPal had launched its buy now, pay later feature this week, she realised her e-commerce site checkout page was soon going to look pretty crowded.

With Afterpay, Zip, and Klarna already activated to give her customers ways to pay in instalments for her online children’s print store, Ruehland was expecting to add in CBA’s StepPay over the next few months.

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Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com
James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au

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    Original URL: https://www.afr.com/technology/who-will-win-the-buy-now-pay-later-battle-20210715-p58a3p