What it’s like to sell your tech start-up for $180m
For Frank Greeff, selling his real estate marketing company to Domain for $180 million was the hardest thing he’s ever done, and after it happened he just went to bed.
It was 4am on a Friday in April 2022 when Frank Greeff got the word that Domain had signed the dotted line marking the sale of his real estate marketing tech start-up Realbase for $180 million.
It was as anticlimactic as Greeff had learnt to expect from the countless experiences of other founders he had read about in the year-long process leading up to the sale.
Yolanda RedrupRich List editorYolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com
