What it’s like to sell your tech start-up for $180m
For Frank Greeff, selling his real estate marketing company to Domain for $180 million was the hardest thing he’s ever done, and after it happened he just went to bed.
It was 4am on a Friday in April 2022 when Frank Greeff got the word that Domain had signed the dotted line marking the sale of his real estate marketing tech start-up Realbase for $180 million.
It was as anticlimactic as Greeff had learnt to expect from the countless experiences of other founders he had read about in the year-long process leading up to the sale.
Yolanda RedrupRich List co-editorYolanda Redrup is the co-editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com
