The COVID-19 pandemic has massively accelerated the shift toward online, mobile and ominchannel shopping. But the future of consumer goods is about more than just click-and-collect.
From artificial intelligence, consumer biometrics, predictive data and the internet of things to virtual and augmented reality, 3D printing, and drone delivery, customer-facing businesses must become increasingly tech-savvy to survive in a world of connected consumers.
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Alana Piper was The Australian Financial Review’s director of ventures.