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Watch: How to embrace tech to win over 'connected consumers'

Alana Piper
Alana PiperDirector, AFR Ventures

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The COVID-19 pandemic has massively accelerated the shift toward online, mobile and ominchannel shopping. But the future of consumer goods is about more than just click-and-collect.

From artificial intelligence, consumer biometrics, predictive data and the internet of things to virtual and augmented reality, 3D printing, and drone delivery, customer-facing businesses must become increasingly tech-savvy to survive in a world of connected consumers.

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Alana Piper is The Australian Financial Review's director of ventures, with responsibility for the AFR Live, AFR Lists, AFR Insights, AFR Focus and AFR Intelligence businesses. She also writes on science, education and culture.

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    Original URL: https://www.afr.com/technology/watch-how-to-embrace-tech-to-win-over-connected-consumers-20200903-p55s41