A Brisbane-based marketing technology start-up, which has created a platform to let companies manage their branding consistently across various campaigns and office locations has attracted the attention of US venture capital, raising almost $20 million to put towards plans for international expansion.
Outfit has closed its second external funding round at $19.5 million, with US-based Five Elms Capital funding the entire round, as it seeks to emulate the global inroads made by fellow local design start-up Canva.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
