Opinion
The changes Australia must make in the digitally disrupted world
Not all companies will survive the wave of digital disruption, and Australia could do more to prepare and embrace the changing world, writes Nick Abrahams.
Nick AbrahamsContributorI have been criticised for using the term "digital disruption" in the title of my new book*. People ask "why don't you call it 'digital transformation'?"
The answer is simple: transformation suggests everyone will survive, and that is not going to be the case. Look at WeightWatchers, its share price has dropped 95 per cent in three years due to its inability to respond to wearable disruptors such as Fitbit.
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