The changes Australia must make in the digitally disrupted world
Not all companies will survive the wave of digital disruption, and Australia could do more to prepare and embrace the changing world, writes Nick Abrahams.
I have been criticised for using the term "digital disruption" in the title of my new book*. People ask "why don't you call it 'digital transformation'?"
The answer is simple: transformation suggests everyone will survive, and that is not going to be the case. Look at WeightWatchers, its share price has dropped 95 per cent in three years due to its inability to respond to wearable disruptors such as Fitbit.
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Nick Abrahams is the global co-leader of the digital transformation practice at Norton Rose Fulbright. He also hosts the popular Web3: From Mystery to Mainstreet podcast, about businesses embracing crypto, NFTs and the metaverse.
