Plant-based meat on the turn as start-ups struggle for customers, funding
Key Points
- Why it matters: plant-based meat start-ups were highly valued following Beyond Meat IPO
- Beyond Meat’s recent financials reveal demand for plant-based meat has fallen
Plant-based meat start-ups are struggling to raise fresh funding as the excitement following the US-based Beyond Meat listing drastically cools and investors confront the reality that the wave of demand for plant-based meat is failing to materialise.
Nasdaq-listed Beyond Meat revealed its vegan burger sales had fallen by a third over the last quarter, with executives warning customers were plagued by cost-of-living pressures and dropping off in droves.
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