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Paul Smith

Optus CEO gets on the front foot in a no-win situation

Optus boss Kelly Bayer Rosmarin fronted a media pack keen to get details on a hugely damaging cyber attack, even though she openly had no idea what all the answers should be.

Optus chief executive Kelly Bayer Rosmarin found herself in an unenviable position on Friday morning after a significant cyber breach of the telco’s systems caused panic among many of its 11 million customers.

Morning TV news shows went big on the story on Friday, introducing commentators to warn punters – of varying degrees of tech-savvy – that they need to be vigilant in checking that their various accounts are not being ripped off.

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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com

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    Original URL: https://www.afr.com/technology/optus-ceo-gets-on-the-front-foot-in-a-no-win-situation-20220923-p5bkgf