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Meta exempted top advertisers from standard content moderation

Hannah Murphy and Madhumita Murgia

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San Francisco/London | Meta exempted some of its top advertisers from its usual content moderation process, shielding its multibillion-dollar business amid internal concerns that the company’s systems mistakenly penalised top brands.

According to internal documents from 2023 seen by the Financial Times, the Facebook and Instagram owner introduced a series of “guardrails” that “protect high spenders”.

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Financial Times

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    Original URL: https://www.afr.com/technology/meta-exempted-top-advertisers-from-standard-content-moderation-20250109-p5l33s