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Make them bigger and more expensive: Samsung’s plan to tackle the iPad

John Davidson

Key Points

  • Apple sells two iPads for every one Android tablet sold by Samsung.
  • Samsung’s 14.6-inch Galaxy Tab S9 is the biggest tablet on the market.
  • Customers are more likely to repurchase premium tablets.

Mincheol Lee won’t actually tell you he has the toughest job in Samsung.

The corporate vice president in charge of selling the three Samsung products that most conspicuously lag their Apple rivals – tablets, smartwatches and PCs – trot outs the well-worn corporate line that everyone in Samsung has a tough job, even the folks in the mobile phone business.

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John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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    Original URL: https://www.afr.com/technology/make-them-bigger-and-more-expensive-samsung-s-plan-to-tackle-the-ipad-20230804-p5dtz2