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Adir Shiffman

Mad Paws throws ASX investors a bone with $3m buyout

Pet services platform Mad Paws has largely underwhelmed investors since its March IPO, but its acquisition of Waggly Club could set the dogs running.

Adir ShiffmanColumnist

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The only thing more gratifying than a dog is selling stuff to its owner. Forty-two per cent of Australian households have a canine companion and the pet industry is worth $13 billion a year, yet Australia’s biggest online dog services platform, ASX-listed Mad Paws, is worth just $32 million.

Earlier this month it threw investors a bone with a $3 million acquisition of doggie treat subscription service Waggly Club. It sent the shares running in the right direction for the first time since its IPO in March.

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Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.

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    Original URL: https://www.afr.com/technology/mad-paws-throws-asx-investors-a-bone-with-3m-buyout-20210618-p582ds