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LinkedIn is in danger of being swamped by AI-generated slop

LinkedIn is in danger of being swamped by AI-generated slop

Facebook has Shrimp Jesus, Kindle its nonsense books. But a wave of computer-generated content is coming for a platform long seen as different to the others.

LinkedIn has managed to stay free of the kind of AI-generated material that other social media platforms have suffered from, until now. Michaela Pollock

Tess BennettTechnology reporter

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First there was the broetry. Then came a pandemic-era of oversharing personal circumstances with colleagues past and present. This year, LinkedIn users face a flood of long posts filled with moral lessons, uplifting messages and tales of triumph over tragedy.

Welcome to social media in the age of artificial intelligence, where computer-generated content has become so ubiquitous that a new term has been coined to define low-quality media produced by AI. That term is slop.

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Tess Bennett
Tess BennettTechnology reporterTess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com

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Original URL: https://www.afr.com/technology/linkedin-is-in-danger-of-being-overwhelmed-by-ai-generated-slop-20250103-p5l1xb