EasySend, an Israeli company that has created customer relations software that it says is easier to use for its clients and their customers, is entering the Australian market under the helm of Mick O’Brien, the former managing director of Datorama.

Mr O’Brien has a long history in senior technology sales, having grown annual revenue at MediaMind Inc (now Sizmek) by 35 per cent and played a role in the company’s NASDAQ listing and subsequent sale for $414 million. Datorama was acquired by Salesforce in 2018.