Amazon’s new Alexa is like an easier-to-use ChatGPT. It could be huge
The company says its often-mocked smart voice assistant has been given a new purpose thanks to generative AI. If it works as advertised, it’s relevant again.
The last time we heard from Amazon chief executive Andy Jassy, he was breaking it to investors that his company was forecasting $US100 billion ($159 billion) in capital expenditures this year – the largest outlay of the tech giants in the pursuit of artificial intelligence.
It is understandable, then, why he’s eager to explain how AI is already being put to use. On Wednesday (Thursday AEDT), at an event in New York, the company made a strong pitch that Alexa, its often-mocked smart voice assistant, has been given a new purpose – and a new business model – thanks to generative AI.
