How TikTok is making advertising jingles cool again
Natasha GillezeauReporter
The surge in popularity of short video social network TikTok is promising to bring back the lost art of the catchy advertising jingle for the modern era.
Where going viral on Twitter relies on the written word, and Instagram is an unabashedly visual platform, the current wave of social media pioneered by the Chinese company has an undeniably sonic element.
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Natasha Gillezeau is a journalist for The Australian Financial Review based in the Sydney office. Connect with Natasha on Twitter. Email Natasha at natasha.gillezeau@afr.com.au
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