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How I finally came around to Beats headphones

How I finally came around to Beats headphones

Apple’s new Powerbeats Pro 2 have our Lab staff questioning our belief that the Beats brand really is just for celebrity-obsessed suckers.

Basketball superstar LeBron James shows off the Powerbeats Pro 2 earbuds.  

T

ruth be told, the staff here at the Digital Life Labs always look down on people who wear Beats headphones. We judge them to be suckers, fooled into paying a crazy-high price for a mediocre product just because they saw some celebrity wearing them.

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John Davidson
John DavidsonColumnistJohn Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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Original URL: https://www.afr.com/technology/how-i-finally-came-around-to-beats-headphones-20250213-p5lbv3