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One unmentionable word sums up Apple’s battle with Google

John Davidson

Cupertino, California | At the keynote address for Apple’s annual developers conference in California this week, the word “Siri” was uttered twice.

That’s according to an AI-based transcript of the event which, being AI, may not be 100 per cent reliable, though it does sound about right.

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John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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    Original URL: https://www.afr.com/technology/don-t-mention-the-war-apple-s-battle-to-catch-google-ai-20250612-p5m6rz