Opinion
Big tech ad levy can’t be a sugar hit
The proposal to pull financial contributions from digital advertising and direct them towards public interest journalism mustn’t let the platforms buy their way out of accountability for their questionable business as usual.
Alice DawkinsExecutive Director, Reset.TechUnsurprisingly, out of the 11 recommendations handed down from the interim committee report into social media, the proposal to pull financial contributions from digital platforms and direct them towards public interest journalism has captured the most excitement and engagement from the government.
This is a practical proposal that presumably can provide much-needed relief for newsrooms around the country. But make no mistake, a levy alone is a sugar hit.
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