Australian social media platform Linktree has soared to start-up unicorn status, more than quadrupling its value in a $US110 million ($152 million) funding round that values the five-year old company at $US1.3 billion.
The start-up has become a well-known brand to social media users, by allowing celebrities, sports stars and brands to create a single page to consolidate their presence across various online services, and with the ability to accept payments.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
