Third time’s a charm for Freedom Furniture, the furniture and homewares retailer controlled by Michael Ford’s Greenlit Brands.
Street Talk understands Freedom is set to quietly test the market’s appetite for a comeback story, putting the retailer in front of buyers for the third time since 2019. This comes four years after former Harvey Norman boss Blaine Callard led a turnaround of the chain, overhauling its range and relaunching the brand and website in an attempt to rebuild sales and restore it to profitability.
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Sarah Thompson has co-edited Street Talk since 2009, specialising in private equity, investment banking, M&A and equity capital markets stories. Prior to that, she spent 10 years in London as a markets and M&A reporter at Bloomberg and Dow Jones. Email Sarah at sarah.thompson@afr.com
Emma Rapaport is a co-editor of the Street Talk column. Prior to that, she was a markets reporter at The Australian Financial Review. Connect with Emma on Twitter. Email Emma at emma.rapaport@afr.com
