Victa lawnmower brand hits the block via 333 Capital
Briggs & Stratton is selling its Australasia division. Street Talk understands the American manufacturer of gasoline engines is seeking to exit the region, carving out its Briggs & Stratton Australasia division in a sale led by 333 Capital.
Its prize asset is heritage garden power tool brand Victa which makes things like petrol-powered walk-behind mowers, blowers and chainsaws and accounts for 43 per cent of its net sales. The Victa lawnmower has become one of Australia’s best-known household names after it was first produced in Sydney in 1952.
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