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Hannah Wootton

Endeavour hopes Jayne Hrdlicka and Ari Mervis don’t spill more milk

Add the Mathiesons to the equation, and there are some big personalities at Endeavour.

Over at Endeavour Group, shareholders and staff must be hoping their latest new leaders understand alcohol more than they do milk.

Former Virgin boss Jayne Hrdlicka was announced as the new CEO of the $7.4 billion grog and pub giant this week, just a few months after Ari Mervis took over as executive chairman. He can now step back to just chairman. Does anyone wonder how this power struggle will go? The pair share some oddly familiar work history. A history that won’t necessarily thrill investors over the longer term.

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Hannah Wootton is a Rear Window columnist, based in Melbourne. Connect with Hannah on Twitter. Email Hannah at hannah.wootton@afr.com

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    Original URL: https://www.afr.com/rear-window/endeavour-hopes-jayne-hrdlicka-and-ari-mervis-don-t-spill-more-milk-20250501-p5lvom