Updated

New Endeavour chief Jayne Hrdlicka finds backers in Mathieson, Wylie

Joanne Tran, Anne Hyland and Kylar Loussikian

Updated Apr 29, 2025 – 4.06pm, first published at 8.46am

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Endeavour’s largest shareholder, billionaire publican Bruce Mathieson, has thrown his support behind Jayne Hrdlicka, the former Virgin Australia chief executive who will run the hospitality group from next year, saying he has worked with her decades ago when she was advising Woolworths.

Hrdlicka will take over as managing director of Endeavour, which runs the Dan Murphy’s and BWS liquor chains and a portfolio of pubs, marking her return to the business after more than two decades. As a Bain consultant, Hrdlicka advised Woolworths on its liquor strategy in the early 2000s, which ultimately led to the creation of Endeavour, spun out in 2021.

Joanne Tran is a markets reporter for The Australian Financial Review in the Sydney newsroom.

Anne Hyland is the Financial Review’s companies editor. She’s a former deputy editor of Good Weekend and Asia correspondent for the AFR.

Kylar Loussikian is the Financial Review’s deputy editor – business.