Rear Window

Alan Joyce passes around the exploding cigar

What was Hudson’s name even doing on this article? It seems increasingly to be the case that when the exploding cigar goes off at Qantas, Joyce has shoved it in someone else’s mouth.

Joe AstonColumnist

Mar 2, 2023 – 8.07pm

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As far as PR strategies go, Qantas is certainly breaking new ground.

Qantas chief financial officer Vanessa Hudson responded in Thursday’s edition of The Australian Financial Review to a Rear Window column this week entitled “Alan Joyce has Canberra all figured out.”

Joe Aston is the founder of Rampart and the best-selling author of The Chairman’s Lounge: The inside story of how Qantas sold us out. From 2012 to 2023, Joe helmed The Australian Financial Review’s Rear Window column.