Teal independents vying to claim their first NSW seats in the upcoming state election are leading a cash splash in online advertising as they replicate parts of a federal campaign that used social media ads early on to turn former safe seats teal.
Just six weeks out from the NSW state election, independents including Jacqui Scruby in Pittwater and Helen Conway in North Shore are leading the online spending on Facebook and Instagram on a per-seat basis, spending four times as much as the closest major party has spent on a single seat.
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Samantha Hutchinson is the AFR's National Reporter. Most recently, she was CBD columnist for The Sydney Morning Herald and The Age. Before that, she covered Victorian and NSW politics and business for The Australian, the AFR and BRW Magazine. Connect with Samantha on Twitter. Email Samantha at samantha.hutchinson@afr.com.au
