PoliticsFederalFederal electionPrint articleWipeout: Victorian Liberal brand damage ‘turning off candidates’Sumeyya IlanbeyVictorian political correspondentMay 4, 2025 – 6.50pmSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginFollow our live coverage of the 2025 federal election.The former president of the Victorian Liberals says the party brand in the state has become so damaged that it is turning off good candidates from running for preselection, exacerbating the challenge of rebuilding.Loading...Sumeyya Ilanbey is the Victorian political correspondent for The Australian Financial Review. Connect with Sumeyya on Twitter. Email Sumeyya at sumeyya.ilanbey@afr.com.auSaveLog in or Subscribe to save articleShareCopy linkCopiedEmailLinkedInTwitterFacebookCopy linkCopiedShare via...Gift this articleSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? LoginLicense articleIntroducing your NewsfeedFollow the topics, people and companies that matter to you.Find out moreRead MoreFederal electionVictorian electionJacinta AllanLatest In FederalFetching latest articlesMost Viewed In PoliticsThe Australian Financial Review MagazineBishop stares down critics: ‘I turn down many more roles than I take on’Myriam RobinThis restaurant has New York buzz. You’ll never guess where it isThe watch brands courting women with dazzling designsBOSS Financial ReviewThis public servant founded a $4b company. He never wanted to be an entrepreneurSally PattenHow to deal with a difficult managerThe CEO who doesn’t look at her phone until she gets to the officeLife & LeisureWhen modern furniture meets medieval armour-makingStephen ToddFinding serenity on a new walking tour in southern ItalyA boom in hospitality hubs is shaking up how we dineRich ListArada completes Roberts Co acquisition, injects $20m immediately7 mins agoMichael BlebyLiberman-backed Monark buys $44m infill site in Melbourne’s northAtlassian’s AI plans fail to stop $15b value plunge
