From TikTok influencers at the budget to fake community Facebook groups and middle-aged politicians recording up-the-nose selfie videos, this election campaign is already a very social beast. Just wait for Clive Palmer to warm up his mass-texting machine.

To sort through the mess, pluck out the interesting and important, and explain the strange and confusing The Australian Financial Review has launched #CampaignWatch – a daily-ish blog covering all things advertising and social media in the countdown to May 3.