It has become a standard, if unfortunate, part of Australian politics in recent years for politicians to pick up and run with some incident to crystallise public sentiment on an issue and let the media debate rage on it.
Think African gangs, needles in strawberries, Woolworths not selling enough Australia Day merchandise.
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Laura Tingle is chief political correspondent for the ABC's 7.30 program. She is the staff-elected director of the ABC. Connect with Laura on Twitter.