Climate change is the most pressing issue of our time, a crisis that will affect every industry, every nation, every human life. Yet people seem more curious about the Kardashians. That’s not a criticism or a lament, but a sign climate communicators might have some things to learn from one of the world’s most famous families.

As communication consultant and author Solitaire Townsend pointed out in a viral tweet, searches for “kardashian” have outranked searches for climate change since January 2007 (when Kim Kardashian first rose to fame).

Washington Post