Superannuation funds struggling to devise suitable products and services for customers as they move into retirement can learn lessons from US day trader darling Robinhood, The Australian Financial Review Super & Wealth Summit heard.

The Robinhood trading platform shot to prominence during the COVID-19 period. It was at the centre of the GameStop short squeeze saga of early 2021, in which day traders pushed the value of the troubled video game company from $US200 million to more than $US25 billion. However, by the March quarter of 2022, equities trading revenue on the American platform had slid back 73 per cent.