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Bolly, brand and blue sky: Inside the creation of Pierpont

Trevor Sykes

In 1972, I was investment editor of The Australian Financial Review and Peter Robinson, as editor, was nagging me to write a column.

I was cool about the idea, because during the recent Poseidon boom all the columns written by finance journalists were tipsheets, which had ended badly.

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Trevor Sykes writes on Business specialising in Mining, Energy, Shares. Trevor applies his acerbic wit to Australian business as Pierpont.

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    Original URL: https://www.afr.com/policy/economy/bolly-brand-and-blue-sky-inside-the-creation-of-pierpont-20170104-gtlu8h