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James Thomson

Yes, the Taylor Swift hype is real

Watching Swift’s fans belt out the songs they’ve listened to endlessly in private, even this non-Swiftie had to recognise her genius.

James ThomsonColumnist

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Early in the first concert of her sell-out Australian tour, Taylor Swift asked for the indulgence of the crowd. “If I seem like I’m losing my mind about the fact that there are 96,000 people here tonight – it’s true,” she said, declaring it to be the biggest concert she’d ever played.

The Melbourne Cricket Ground roared back its approval, just like they did for every song, every dance move and every bit of banter, no matter how rehearsed.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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