It’s one of the most polluting fabrics around – but Paul Dillinger, the label’s head of global innovation, is making a case for the material to be used for good.
Levi Strauss & Co is aiming to make denim sustainable and better for the environment while remaining at fashion’s forefront.
Anyone who knows even the broadest strokes of fashion knows that denim, as it is traditionally produced, is one of the most environmentally damaging fabrics available.
But Paul Dillinger, vice-president of global innovation at Levi Strauss & Co, is on a mission to make it sustainable and better for the environment while – crucially – keeping it at fashion’s forefront.
Lauren SamsFashion editorLauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com
