The plant-based "meat" company backed by Rich Lister and Hungry Jack's owner Jack Cowin, v2food, has made its first steps into mainstream supermarkets.
In a deal with the independent Drakes Supermarkets in Queensland and South Australia, its products will be stocked in the meat aisle in 61 outlets.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
