Why Aussies love this ski resort – and it’s not Whistler
It starts with one season as a ski bum and morphs into an annual family holiday with kids in tow. People keep returning to SilverStar in Canada’s British Columbia.
Every Thursday morning throughout winter, the seven members of Herwig Demschar’s executive team go skiing together. “It’s ski first, business second,” says Demschar of the ritual he introduced when he took the top job at SilverStar Mountain Resort in 2022.
The resort, in Canada’s British Columbia, has long been popular among Australians, partly because it was Australian-owned for 18 years, and partly because it’s relatively easy to get to and the snow is dry and abundant.
Philippa CoatesLife & Leisure deputy editorPhilippa Coates is deputy editor of The Australian Financial Review's lifestyle liftout, published online and in print. She is based in our Sydney newsroom. Connect with Philippa on Twitter. Email Philippa at pcoates@afr.com
