Barbers take grooming to a new level with $2300 treatments

A fresh breed of men’s salon offers facials, beauty services, waxing and even Botox, all with a sympathetic ear designed to give customers a ‘mindful’ time out.

Men & Co owner Omar de Silva says the real draw for customers is the conversation. Josh Robenstone

Dan F. StapletonJournalist

Apr 22, 2021 – 9.33am

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In mid-2019, online marketer Colm Flanagan was at home in Sydney’s eastern suburbs, watching a particularly violent Ultimate Fighting Championship broadcast, when an unusual advertisement piqued his interest.

“It was promoting a partnership between the UFC and a company called Manscaped, which offers a suite of men’s grooming products,” Flanagan says.

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Dan F StapletonJournalistDan F. Stapleton writes on style, travel and more. His writing has appeared in The New York Times, The Australian Financial Review, Condé Nast Traveller and others. He is based in Sydney.