Barbers take grooming to a new level with $2300 treatments
A fresh breed of men’s salon offers facials, beauty services, waxing and even Botox, all with a sympathetic ear designed to give customers a ‘mindful’ time out.
Men & Co owner Omar de Silva says the real draw for customers is the conversation. Josh Robenstone
In mid-2019, online marketer Colm Flanagan was at home in Sydney’s eastern suburbs, watching a particularly violent Ultimate Fighting Championship broadcast, when an unusual advertisement piqued his interest.
“It was promoting a partnership between the UFC and a company called Manscaped, which offers a suite of men’s grooming products,” Flanagan says.
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