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The 100-year-old French brand that’s ‘yet to peak’ in Australia

The 100-year-old French brand that’s ‘yet to peak’ in Australia

Enduring craftsmanship, a rainbow of hues, and a burgeoning new generation of enthusiasts mark Le Creuset’s centennial. From the upcoming winter issue out on May 17.

Le Creuset’s limited-edition Flamme Dorée colour. 

There’s a particular satisfaction in the heft of a Le Creuset, a reassuring density. To cradle one of its cocottes is to know, in an instant, that this is no featherweight designed to be discarded with the shifting sands of trend. No, this is a pot with gravitas, a delicious and deliberate weight that settles in the hands like an heirloom in waiting.

And once full – say, with an osso bucco rich with marrow and wine – the weight becomes something else. A vessel of abundance, a feast. This transformative power is perhaps what has garnered Le Creuset its following, spanning generations and demographics, from rappers to royals. Snoop Dogg swears by it, as does Ina Garten; Maggie Beer and Kylie Kwong are fans, even a certain Sussex was spotted with Le Creuset signature braisers and pans on her Netflix series, With Love, Meghan. Rumour has it that the Beckhams favour the brand’s Toughened Non-Stick Crêpe Pan.

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Original URL: https://www.afr.com/life-and-luxury/food-and-wine/the-100-year-old-french-brand-that-s-yet-to-peak-in-australia-20250408-p5lq9f