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Your new Lululemon gear could use recycled plastic from this start-up

For the next ten years, twenty per cent of Lululemon’s fibres will come from Down Under.

Lauren Sams

Sydney-based recycling start-up Samsara Eco has inked a 10-year deal with leisurewear giant Lululemon to provide it with up to 20 per cent of its fibres for use across its collections.

The agreement represents the most significant chapter in the emerging partnership between the Australian recycler and the Nasdaq-listed leggings specialist.

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Lauren Sams is the fashion editor, based in Sydney. She writes about lifestyle including the arts, entertainment, fashion and travel. Lauren has worked as a features editor and fashion journalist for ELLE, marie claire and more. Email Lauren at lauren.sams@afr.com

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    Original URL: https://www.afr.com/life-and-luxury/fashion-and-style/your-new-lululemon-gear-could-use-recycled-plastic-from-this-start-up-20250610-p5m6bc