Women’s luxury watches are more flamboyant than ever
Without travel and holidays, customers had more to spend. And the privations of the pandemic put them in the mood to spoil themselves. From the women’s watch special in our May issue out on April 29.
Women’s watches are emerging as both a fresh battleground and an opportunity for brands to unleash their creative chops. Official statistics suggest this could be a record year for sales worldwide, thanks primarily to an increase in the popularity of five-figure-and-above timepieces; in other words, prestige and luxury models.
Industry leaders believe sales have spiked because without travel and holidays, customers had more to spend, and the privations of the pandemic put them in the mood to spoil themselves.
