While this year began with the surprise announcement of Ferrari partnering with Richard Mille after an almost decade-long romance with Hublot, it isn’t the only marketing-motoring marriage – or divorce – to affect wrists this year.
Whereas Oris once danced with the Williams Formula One team, now it is Bremont in the driver’s seat; where Daniel Ricciardo sported a Bell & Ross on his wrist last year, now it’s a Richard Mille; and where Tag Heuer once partnered McLaren – even sharing the Tag tag – it’s now the timing partner of Red Bull and has launched a Carrera model co-branded with Porsche.